Smoke & Mirrors

„Smoke & Mirrors is a provoking and entertaining read for managers, students and spin-doctors alike. It takes a comprehensive and entertaining look at how charts, graphs and diagrams, can be used in business, research or government to persuade, impress or confuse without lying … quite.“ „Using examples from British and American newspapers, magazines, broadcasters and government ministries, it describes, explains and evaluates 57 techniques for turning numbers into effective graphics, whatever their purpose. Each technique is given a PPQ (potential deceit quotient) and an STD (sore thumb discount).“